Tech News: Google & Walmart partner up to make voice-activated grocery shopping

April 2, 2019 | Tuesday



On Tuesday, Walmart, the retail giant company announces its partnership with Google in making voice-activated grocery shopping. Moreover, the said partnership will enable customers to order groceries with just voice commands to peer against another e-commerce giant, Amazon.

Starting the month of April, with a simple command to Google Assistant saying "Hey Google, talk to Walmart," customers can directly add items to Walmart Grocery Cart. Earlier today, in a blog post the retail giant hints its voice-activated shopping could communicate with other various partners in the near future.

Tom Ward, Walmart U.S. senior vice president said in a statement, “We’re kicking off the work with Google, adding others to the mix as time goes on."

According to Ward, Walmart's voice commands can work on a variety of devices with Google Assistant. That includes Android phones, iPhones and Google's Home Hub.

The announcement made by Walmart is considered to be a step up going against its competition. Especially against Amazon, which already offers grocery shopping via Alexa voice assistant. As of now, Amazon leads in the United States smart speaker market. According to eMarketer, a research firm, Amazon holds about 67 percent of the total market share in 2018.

Head to head competition in grocery space is obvious among Walmart and Amazon. Meanwhile, Whole Foods Market recently announced its price cuts on its items, to offer discounts for Amazon Prime members. To clarify, in 2017, Amazon purchased Whole Foods Market amounting to $14 billion.

On Monday, before it's big announcement, Walmart came slightly higher in trading. At the same time, Alphabet, Google's parent company gains about 2 percent ending the session.


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